Memes

I think they choose those talking points strategically because they don't want to talk about money too much because they'd get exposed quickly as being pro inequality and immoral (the classic you only deserve to live well if you are 'worthy' ie a small business owner) so they try to cover it up by focusing on anti climate change reforms, pronouns, trans sports people, and things like that to scare their listeners/viewers about the left, classic calculated fearmongering where they try to pick tabloid level stuff they think will land with their base. It's another question why it even lands when it's mostly about personal liberation, from abortion to trans rights.

Btw another funny thing they do sometimes is also paint liberals and centrists as 'far left radicals', put them in the same bin, like I heard 'Von der Leyen is a communist' not long ago lol.