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Ice cream sandwich has some funny ad reads (lemmy.world)

submitted 5 months ago by [email protected] to c/[email protected]

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[–] [email protected] 0 points 5 months ago

Exploiting trust is worse. That parasocial z-list celebrity isn't recommending something - they were paid to read corporate propaganda.

The most painful version of this is Lindsey Ellis's video on "Manufacturing Authenticity." It ends with a deep sigh and an ad read. The brand knew she was doing a video about how brands pay the popular kids to shill their whatever, and they did not care, because all that matters is getting a known face to say the words.