this post was submitted on 17 Jun 2024
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It had very poor viewing/listening figures for quite a long time, and was generally seen as a bit of a joke, but they've been growing alarmingly in the last year - though still comparatively low.
If you see a report saying "GB News hits 1 million viewers", note that this was corrected a few days later to "actually it was only 33,000".
So currently, it's generally not trusted or respected, and is kind of seen as a joke, but like UKIP, Brexit, Boris Johnson as Prime Minister, Donald Trump as US President etc, it's a dangerous joke that we should be taking more seriously.