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Supermarket coffee marketing is getting… intense (rblind.com)

submitted 4 months ago by [email protected] to c/[email protected]

34 comments fedilink hide all child comments

With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

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[–] [email protected] 4 points 4 months ago (1 children)

I expect it's unfamiliarity with roasting and some "more must be better" reasoning that makes this marketing work.

[–] [email protected] 7 points 4 months ago (1 children)

Dark roast drinker here. I am completely unfamiliar with the roasting process. I prefer the flavor. Regular dark roast. For me it's a flavor preference.

[–] [email protected] 8 points 4 months ago* (last edited 4 months ago) (2 children)

Upvote for dark roast being stronger flavor. If I just wanted more caffeine, there are brands that do that

I like my beer IPA or ESB, I like my coffee, black, strongly flavored, I like my chocolate dark with little to no milk solids, I like my grapefruit by itself with no sugar. Intense flavor is life

[–] [email protected] 2 points 4 months ago

You know what all those have in common? They all go good with dark chocolate.