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Supermarket coffee marketing is getting… intense (rblind.com)

submitted 4 months ago by [email protected] to c/[email protected]

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With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

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[–] [email protected] 4 points 4 months ago (1 children)

Coffee tends to not have any upper price range, you always can find something even more exclusive than beans pooped by a rainforest squirrel. So whatever marketing trend is occurring, it likely won't impact most consumers, who drink it for the caffeine content not the taste. Maybe in 10 years when the trend soaks down to the bottom shelf of the supermarket, I will have a bit differently tasting beans in my free office-provided coffee. But it's already 95% Robusta with 5% mystery beans to provide foam, not enhance the taste. They could add fried soy beans for all I care, it certainly won't make the taste worse.

Anyway, to answer your original question, I'm not seeing any "100% Robusta char-fry" coffee ads in my city.

[–] [email protected] 4 points 4 months ago

I think it’s an attempt to introduce apparent differentiation at a low price-point. I’m curious about future developments.