Toronto

Perhaps get a chunk of non-essential traffic off the Gardiner? There are people who can switch to commute by public transit. Incemtivise them hard to do so.

“It's a huge drop from a productivity perspective,” Branch said. “We’ve got fleets doing last-mile delivery, right, service and repair. So you can think about – imagine the person sitting in the vehicle, spending that much more time on the road, what it does to them mentally, what it does the productivity of their work day.”

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Branch, meanwhile, stresses that the stats and the science exist right here in the GTA; City Hall simply needs to leverage the technology to help solve the congestion conundrum.

“We have access to this data at-scale, privacy-compliant, all aggregate, that we can help use to make some really intelligent decisions. So it’s management by measurement,” he said.

“We can use management by measurement to help keep Toronto moving."

I see GeoTag is ready to make some cash. 😅