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What exactly is the deal with Influencers? (lemmygrad.ml)

submitted 6 months ago by [email protected] to c/[email protected]

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I am curious as to how capitalism either exacerbated or created a group/subculture of some of the most insufferable and obnoxious people known to man.

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[–] [email protected] 0 points 6 months ago (1 children)

Economically they are rent seeking. You pay a subscription to them for further access to their brand. They also fill the market niche created by alienation, serving a social and economic function here. They qualify as petit bourgeoisie I think.

[–] [email protected] 0 points 6 months ago

They are absolutely petty bourg and many hire writers, editors, videographers, marketers, managers in either semi-prole waged positions or as inter-bourg contract services. Many are outright capitalist to Imperialist when enlisting proletarian, colonized, or neo-Colonial labor to produce their merchandising.

None of them are proletarian (unless they primarily support themselves with wage labor for a capitalist).