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What exactly is the deal with Influencers? (lemmygrad.ml)

submitted 6 months ago by [email protected] to c/[email protected]

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I am curious as to how capitalism either exacerbated or created a group/subculture of some of the most insufferable and obnoxious people known to man.

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[–] [email protected] 0 points 6 months ago

My take is it is basically advertising, and for the most part they probably dont make much money, they just have access to some things. Tik Tok for example will get more traffic, which advertisers like, brands will like people seeing their products in use. When theyre done with they get tossed aside.

Theres a cool film called The Joneses from before influencers were a thing.