This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
I still don't understand how people can look at the Ubisoft logo and not throw up in their mouths a little. Like, how is AC still huge after 15 years of putting out the same game copy and paste style?