So this is some bollocks. Guess I'll be cancelling our plan since it's only used by two of us.
Current price $17.99/month, new price $32.99/month.
If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later... But close to doubling in one go is a no from me dawg.
Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.โ
To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don't make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.
Links to cancellation etc: https://support.google.com/youtube/answer/12400348?sjid=6028684095030617608-AP
I actually think they need to go the other way with it. Increase the value proposition by adding more features to it. Include more drive space, Google one, etc.
A lot of people are upset because they haven't added any additional value to YouTube and are now just hiking the rents. If they threw in, more products and services to the bundle it's a more compelling offering. I'd pay if it got me unlimited data on Google Fi, Google one with 200GB of storage, yt premium, I guess yt music? (I pay for prime music RN), and maybe some collab space/compute.