this post was submitted on 14 Mar 2024
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"Probably"? I think the only advertisement I've ever seen from Valve was for Half Life: Alyx when it came out a few years ago. Not exactly brainwashing kids
Additionally, kids are not the largest group on steam. According to Statistica's Consumer Insights Global Survey, the majority of users are 30-39, with the next largest group being 20-29 https://www.statista.com/forecasts/1242344/steam-us-user-share-by-age
Maybe the money they spend on ads don't go on billboards but on fake online reviews.
When i was a teenager on steam i was a 40 years old guy born on 1 january 1970