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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
The number of dumbasses I see biking against traffic with no lights wearing black well after dark is too high for me to find this remotely serious.
Also, cars have a dozen reflectors, daytime running lights, and a ton of safety mechanisms.
Tldr: meme better, this is wrong and unsafe
That bimmer looks sick
Not sure if the intended message is really coming through...
So double consonant rule, that's pronounced like dimmer but with a 'b', right?
Because if too many people and things use hi-viz, that will make it regular-viz.
so some cyclist should wear black to help their fellow cyclists