Mozilla sold out a long time ago, they are nothing like they used to be. Everyone should be ditching Firefox for forks if possible. Yes, Firefox is still miles ahead of anything Chromium-based but we can't trust Mozilla to not screw over their users anymore (and it's been apparent for YEARS...Pocket, "Sponsored" shortcuts and links, Mozilla VPN popup ads, this behavior is hardly new). What can we trust? Firefox forks with the bullshit stripped out, mostly. I've been using LibreWolf for several years on my Linux, Windows, and MacOS systems now. I originally switched because of the Mozilla VPN popups but at the time, complaining about those popups was met with a bunch of Mozilla apologists going "it's not that bad" "they're a big company and they need their precious monies"...no. That was ADVERTISING front and center, and it was in Firefox years ago. So was Pocket. So was having Amazon links auto-filled on the new tab shortcuts. Go to something that isn't run by money. Go to a community-maintained and sanitized fork.
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we maintain the same goal – to build digital advertising solutions that respect individuals’ rights
Does it include the right to be able to choose not to be advertised to?
Yes, advertising enables free access to most of what the internet provides
What does this even mean?
I don't read their blog posts but seems like they have fully embraced startup lingo.
At the end of the day web sites cost money. There needs to be a way to fund them.
People 100% aren't going to pay to access every random website they want to visit. So what you'd end up with in a world without ads is only the big corporations being able to run a website.
Back in my day (lol) ads were based on the website not the user. When you set up ads you selected keywords for your website and those were used to select ads.
Like you'd visit a programming blog and get ads for computer games and porn. Made total sense. You're still targeting your target audience just not the individual.
Targeted ads are obviously way more effective and therefore generate more money. But it's not the only way.
The alternative is to set up some system where you pay a monthly fee and it's divided amongst the websites you use. But that seems like an equally bad privacy nightmare.