More appealing? Linux runs basically all server infrastructure where even Microsoft bent the knee for Azure & Windows Subsystem for Linux. If we are talking about Desktop Linux, it will remain popular with those building software for easier/better dev tooling & wanting to better understand the systems their production code is run on. As software becomes more intergral to our lives & knowing how to write/debug it rises, folks will slowly keep trickling in as the have for decades where more & more software is treating Linux (& the web, & since BSDs, et al. are running similar software such as GTK they are also included) as a primary target. The other desktop OSs continue to shoot themselves in the foot injecting ads into the OS or denying system-level access to the machine you own.
A would say a better focus is mobile Linux… as casual users have migrated away from desktop OSs, where Android & iOS’s walls are holding them captive.