"Most people" don't budget very well and would prefer to pay a known, fixed amount every month rather than get lulled into a false sense of security by cheap Summer bills when the heating is off and daylight abundant (we don't generally have air conditioning), only to then get hit for massive bills that they can't afford when the heating goes on in the Winter.
To make this work they try to find the sweet spot so that your balance fluctuates between building credit in the Summer and going into debt in the Winter, but ultimately balancing out to zero-ish throughout the year. If your balance goes too far negative they'll ask you to increase your payment and if you build too much credit you can reduce your payments and/or get (some of) the credit back.
All that said though, if you'd rather just pay each month's bill in full then Octopus will let you do that. You might need to contact them to make the change.