Technology
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The issue is that Firefox alone doesn't pay the bills and I'd imagine they really want to get away from being dependent on the Google deal they have.
We don't need AI stuff but if they can get some good funding from it, they can put more into the browser
how will putting AI in Firefox get them funding?
That's not what they're doing. They're going to focus on two separate products: Firefox and AI.
This is from the Mozilla release. The second quote does say "Firefox Organization" and not "Firefox", but it seems clear they are planning on integrating AI into Firefox.
But, I've reread @NotSteve_'s comment and they were saying the funding earned from AI could be put into Firefox, not AI itself. NotSteve wasn't claiming that putting AI into Firefox would bring in more funding, only that AI could be a separate source of revenue. So my question is moot.