this post was submitted on 24 Aug 2024
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Electric Vehicles

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GM & Ford Are Struggling With EVs Again, But Why? (cleantechnica.com)
submitted 2 months ago by [email protected] to c/[email protected]
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Recently, there’s been some bad news out of Detroit. Ford’s backing off on some upcoming EV models, including a three-row SUV many had been looking forward to, and will instead be focusing more on hybrids. GM has been having different problems with software, recently laying off 1,000 developers after a string of Silicon Valley types failed to acclimate to more traditional corporate culture.

While these companies would like to have us all believe that making EVs and software for EVs is simply too hard, other companies like Tesla and Rivian have been doing a lot better. Tesla is now making more EVs than anybody, even beating out ICE models in some segments. Rivian is still climbing the profit ladder, but is selling software to Volkswagen, a pretty good sign that “legacy auto” is struggling in odd ways while newcomers are having no problem churning out EVs.

So, we need to ask ourselves why these established players are struggling while newcomers are doing just fine.

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[–] [email protected] 48 points 2 months ago (6 children)

Silicon Valley types failed to acclimate to more traditional corporate culture

Ford: We suck at software, hire different people to do it better.

Also Ford: The different people are doing things differently and my ancient management structure is scared and confused! Fire them!

[–] [email protected] 23 points 2 months ago (1 children)

Bringing in experts to fix your problems, then not letting them. Classic.

[–] [email protected] 8 points 2 months ago

I see this all the time in tech. "We don't like product/service X. So we went with competitor Y. Then customized Y to look exactly like X. I don't understand why we don't like it. "

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