i feel like ubisoft has been having really cool ideas for games pretty consistently for the past decade. (in the sense that every game has a cool elevator pitch.) but then, every time, they ruin those ideas by making the most bland and generic open world game with the most boring stories, dialogue, and gameplay systems imaginable. it’s like the creativity behind their games is forbidden to develop past the elevator pitch.
this is particularly noticeable with the assassins creed games i think. super cool ideas for settings, time periods, and main characters, etc. but every time, they find a way to turn the games into the most boring and generic slop imaginable. there’s just so much wasted potential.