Technology

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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

App link on the app store.

Website

It’s almost like the good ol’ days of install fests and the like! ‘End of 10’ is an organization that’s making it easy for Windows 10 users with computers that can’t upgrade to Windows 11, to install Linux instead of sending good hardware to the landfill.

Japan's antitrust watchdog Thursday unveiled draft guidelines for the law governing smartphone software services of U.S. tech giants Google LLC and Apple Inc., aiming to promote competition from smaller firms.

Abandoning the proposed rules leaves consumers vulnerable to fraud and without protection to ensure data collected and sold about them is accurate

In today’s fractured online landscape, it is harder than ever to identify harmful actors such as trolls and misinformation spreaders.

Often, efforts to spot malicious accounts focus on analysing what they say. However, our latest research suggests we should be paying more attention to what they do – and how they do it.

We have developed a way to identify potentially harmful online actors based solely on their behavioural patterns – the way they interact with others – rather than the content they share. We presented our results at the recent ACM Web Conference, and were awarded Best Paper.

• Increased scrutiny of Chinese tech companies pushed startups to hide their roots overseas.
• DeepSeek’s success has emboldened some Chinese founders to tout advantages of China talent and operations.
• Startups chasing foreign investment are more likely to pursue China-shedding.

• Robot chefs are replacing humans at some South Korean highway restaurants.
• Tech companies say robots can help solve labor shortage in an aging nation.
• Workers say their roles have been downgraded from chefs to cleaning staff.