this post was submitted on 04 Apr 2024
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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)
submitted 1 year ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world
482 comments fedilink hide all child comments
 

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] FartsWithAnAccent@fedia.io 68 points 1 year ago

Guess I'll never buy a Roku TV then: Get all the way fucked!

[–] Hootz@lemmy.ca 62 points 1 year ago (1 children)

I wish a pox on these capitalist pigs.

Every day I get a step closer to dropping all this trash, going back to piracy.

[–] WeirdGoesPro@lemmy.dbzer0.com 36 points 1 year ago (1 children)

Just do it.

[–] Hootz@lemmy.ca 8 points 1 year ago (14 children)

Slowly but surely, we dropped Amazon, Netflix, and a few other services so far. My goal once I have free time is to setup a plex server so my parents can partake aswell.

Probably the only thing that won't get cancelled is YouTube as it provides to many benfits even as the cost goes up when split across 3 households

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[–] exanime@lemmy.today 29 points 1 year ago (1 children)

I don't get it.... Wouldn't it be easier for Roku to just declare bankruptcy and saves themselves the trouble?

[–] Landslide7648@discuss.tchncs.de 15 points 1 year ago (1 children)

From the article:

These days, TV makers hardly make any money with their physical products. Roku’s FY 2023 earnings report shows that the company lost $44 million on the sale of smart TVs, streaming players and other devices in 2023. What brings in the bacon are ads and services; Roku generated a gross profit of nearly $1.6 billion with this business segment.

[–] exanime@lemmy.today 7 points 1 year ago (1 children)

I was joking that such a move would put them so hard on the shit list that people wouldn't touch their products ever again

[–] Landslide7648@discuss.tchncs.de 11 points 1 year ago (1 children)

Yeah, I got that. What I wanted to express is that likely the opposite would happen. People just want cheap shit and don’t care about enshittification.

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